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How to build your website around your customers in 5 easy steps

How to build your website around your customers in 5 easy steps

If your business is involved with e-commerce, proper website development is important. But to have no real thought involved as to how you will develop it, is not a good plan. Ideally you will want to develop your website according to your customers. Developing a website that is specific to your own customers is likely a topic that has not been covered well from a generalized website building article. By following the tips below, you will be on your way to targeting your website to your customers.
Tip 1. Your Goals.
You will need to have a specific goal or goals in mind when developing your website for the customer. Successful development will be hard to achieve if you have no idea of what you are looking to convey. It also takes specific goals to get your website to the place it needs to be. Developing your website around goals will help to put all the pieces in place for how to convey the information you want your customers to receive.
Tip 2. Your Customers.
Your customers are the most important thing to consider and your goals should be hand in hand with their needs. In other words, the website you are developing is based upon the needs of the customer, in turn, the customers will be the people that will help you to reach your goals. The point of it all is that you know what your customers need and want before you begin website development.
Tip 3. Your Website Content.
Once you have a feel for your customers needs as well as your goals, you can then determine what kind of content should be put on your website. Think of it like this. The types of customers you are targeting should really affect the types of content you choose to deliver to them. Basically if you don‘t have a feel for your customers, you won‘t know what kinds of content will work the best to get them interested in your products and services.
Tip 4. Managing Your Updates.
An often overlooked topic is to determine when you will provide the necessary updates to your website. This tends to get overlooked because it seems like it‘s the type of thing you will just deal with as it comes up. The last thing you would want to happen is to be updating your site when you are at peak traffic levels. Because of this, you would do well to figure out when your customers will be viewing your website. Planning your updates will help considerably with not loosing potential customers.
Tip 5. Your Website Format
Now that you know what your customer wants in the way of information. Your next job will be to give it to them in a way that they will expect to see it. The look of your site can be just the thing for getting you closer to your goals. The format you choose will also help to convey the site‘s information in a more natural and flowing way. The more comfortable your customers are, the more likely they are to receptively receive your information.


[…] this digitally-colorized scanning electron micrograph depicts a grouping of numerous Gram-negative, anaerobic, Borrelia burgdorferi bacteria, which had been derived from a pure culture. This pathogenic organism is responsible for causing the illness, Lyme disease, a zoonotic, vector-borne, ailment, transmitted to humans by way of a tick bite.B. burgdorferi belongs to a group of bacteria, called spirochetes, whose appearance resembles a coiled spring. B. burgdorferi bacteria can infect several parts of the body, producing different symptoms at different times. Not all patients with Lyme disease will have all symptoms, and many of the symptoms can occur with other diseases as well. If you believe you may have Lyme disease, it is important that you consult your health care (via Public Health Image Library)

[…] this digitally-colorized scanning electron micrograph depicts a grouping of numerous Gram-negative, anaerobic, Borrelia burgdorferi bacteria, which had been derived from a pure culture. This pathogenic organism is responsible for causing the illness, Lyme disease, a zoonotic, vector-borne, ailment, transmitted to humans by way of a tick bite.B. burgdorferi belongs to a group of bacteria, called spirochetes, whose appearance resembles a coiled spring. B. burgdorferi bacteria can infect several parts of the body, producing different symptoms at different times. Not all patients with Lyme disease will have all symptoms, and many of the symptoms can occur with other diseases as well. If you believe you may have Lyme disease, it is important that you consult your health care (via Public Health Image Library)

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The Clovers — Love Potion No. 9 - 1959